The Landmark Project - Keep It Green, Prevent Wildfires

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Join America's favorite forest guardian in vintage style with this heritage-inspired design featuring Smokey Bear and his timeless message of wildfire prevention. The classic illustration captures Smokey's steadfast commitment to keeping our forests green, complete with a watchful forest friend soaring overhead. Crafted from soft, sustainable cotton, this tee supports the U.S. Forest Service's ongoing wildfire prevention efforts while keeping you comfortable on all your outdoor adventures.

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Your purchase helps fund responsible reforestation and ecosystem restoration projects worldwide. We support community-led initiatives where the right trees are planted in the right places and protected for the future.
Visit our virtual forest
Forest reforestation initiative
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0 trees through our
partnership with Ecologi